Trailblazing B2B brands from Adobe to HubSpot, Salesforce and beyond have transformed their businesses with content marketing in recent years – and yours can, too.
This guide will arm you with the concepts you need to join them by outlining the three disciplines every content marketer must master:
- PART 1 traces the path from business goals to marketing goals to content strategy, helping you give your content programme the best possible foundations.
- PART 2 looks at how you can fuel your content calendar all year round and reveals how the BCG growth‐share matrix can show you which projects to prioritise.
- PART 3 covers the basics of lead grading and scoring and outlines how to tailor your content distribution to meet customer needs at each stage of the buying process.
Enter your details below to claim your copy and discover how to plan, create and deliver successful content campaigns today.