Our Thoughts | Page 11 | Raconteur Agency
Your CEO probably isn’t your best brand advocate
There are almost certainly brilliant content creators in your organisation, just waiting to be discovered. Here's how to give them a voice.
It pays to make your customer the hero in B2B marketing
It takes great storytelling to make people care about your brand, argues Kevin Ryan, director of marketing, global marcomm at LinkedIn Marketing & Sales Solutions. He outlines how using the ‘hero’s journey’ could transform your marketing campaigns.
Six powerful ways to start any marketing message
Create superior content that engages prospects at every stage of the B2B marketing funnel with these simple copywriting tricks.
It’s time for B2B marketers to have a little perspective
Marketers sure do love their metrics. But unless you’re brutally honest with yourself, all those numbers and percentages will obscure vital information about your overall strategy.
What to consider when planning your content strategy
To help you deliver highly successful content initiatives in 2019, here’s how to avoid the three biggest marketing mistakes that stop content marketing from driving business results.
Why the best marketers will embrace failure
Behind every winning campaign you’ll find a dozen ideas that missed the mark. Far from being something to shy away from, these failures are an integral part of the creative process.
Breaking down the silos between marketing and sales
Despite its vital importance, so many companies struggle to get their marketing and sales teams working well together. Here, we outline how to overcome this challenge and get everyone working towards a common goal.
Six thinking hats for marketers
Four decades ago, renowned business consultant Edward de Bono came up with a concept called “six thinking hats” to help people make decisions. In the 1970s, before…
The essential role research plays in B2B marketing
Conducting original research will establish your brand as an industry thought leader, help change the purchasing decisions your customers make and generate content you can use sustainably throughout the year.