Our Thoughts | Page 4 | Raconteur Agency
Why measuring content performance matters
Meet our clients
The world’s biggest B2B brands consistently choose us to establish them as genuine industry thought leaders — click on a case study below to find out why…
Ultimate Guide to Measuring Content Performance
Information Collection Raconteur Media collects information about our users as below: In order to provide more personalised services In order to identify returning users In order to help us monitor…
Multi‐touch attribution is the key to proving your marketing’s ROI
Since the term ‘marketing mix’ was invented in 1949, B2B marketers have been searching for ways to prove the ROI of their campaigns. Now, an accurate model for marketing attribution could be within your grasp.
Reaching C‐suites with Content Marketing
How effective is content marketing to reach and influence decision-makers? Raconteur surveyed over 500 European C-suites on their content preferences, with expert commentary from Freddie Ossberg, Jason Miller, Tom Goodwin and Mark Schaefer.
Forget what you think you know about thought leadership
Treating thought leadership as a branding play could be costing your business, argues Tom Pepper, LinkedIn’s head of marketing solutions, UK. He outlines why marketers must wake up to the true role this content plays in the B2B buying process.
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