Our Thoughts | Page 6 | Raconteur Content Marketing
Six thinking hats for marketers
Four decades ago, renowned business consultant Edward de Bono came up with a concept called “six thinking hats” to help people make decisions. In the 1970s, before good…
How the C‐suite engages with tactical content
Understand how, where and when C-suite members prefer to consume content with this insightful infographic.
What the ‘New Coke’ disaster says about marketing measurement
As Coca-Cola discovered in 1985, measuring the wrong thing can be a fatal marketing error. Here's how to ensure you're measuring the right metrics when it comes to your content marketing.
Great design is crucial for engaging the C‐suite
Design is often overlooked as a core content ingredient. Here's why it should never be an afterthought and how design helps you 'get your foot in the door' with the C-suite.
Why credibility determines your cut‐through
Using insights from our recent C-suite study, we explore why credibility is one of the most important factors for driving engagement with the C-suite and how to achieve it.
Here’s what frustrates the C‑suite
Unlike their C-suite peers, CEOs, CFOs and CMOs cite 'lack of practical application' as the thing they hate most about branded content.
A recipe for high performance content
Effective content marketing combines outstanding editorial with strategic planning and execution. Many B2B brands struggle to strike this balance, so we created this blueprint for tying content to clear business objectives.
Three content marketing pitfalls to avoid
Lack of editorial skills and self-awareness can cause real problems for a business. Here are the three most common content marketing pitfalls and how to avoid them.
The era of the professional content marketer
There is still a large division between the small proportion of content that's highly effective and the vast amount that is ineffective. Jason Miller, head of content at LinkedIn, gives his views on how marketers can join the elite who make content marketing count.