Our Thoughts | Page 8 | Raconteur Agency
The 2019 Content Marketing Handbook
Three proven ways to boost your landing page conversions
Optimising your landing pages can have a huge impact on your conversion rates and enhance the efficiency of your whole marketing operation. Here are the three things you should look at first when deciding what to test.
How to make sure your paid social campaigns succeed
Following our win at the 2018 LinkedIn Marketing Awards, we outline how to deliver successful paid social media campaigns in four essential steps.
The BCG matrix for content marketers
Deciding which content initiatives to prioritise, which to wind down and which you should milk for all they’re worth is easy with this game-changing content strategy framework.
To gate or not to gate, that is the question
Marketers can’t be blind to the growing issue of ‘form fatigue’, argues Darren Atkins, head of campaign strategy and demand generation at Canon. Here, he explores how to use form gates effectively in your content campaigns.
How B2B researchers decide what to buy
What to consider before jumping on the martech bandwagon
Martech isn’t a silver bullet for marketers looking to deliver superior customer experiences, argues Jed Mole, VP of marketing at Acxiom. Using technology to meet customer needs still requires a deep understanding of your audience.
Streamlining your customer journey is impossible without a map
The best B2B marketers make the purchase process as simple, clear and efficient possible. But to do this effectively, you first need a detailed map of the customer journey itself.
Why no one cares about your white paper
Publishing a white paper that flops is a rite of passage for many content marketers, but it doesn’t have to be. Here’s how to make sure your next B2B white paper cuts through the noise and flies off the shelves.